Marktforschung 483 The Perception of Polish organic food consumer

barriers This paper presents the problems concerning the organic food demand in Poland. It indicates the reasons for such small interest in this kind of food, the main motives of purchase, and the barriers of market development. It also shows the ways of developing the organic food market development. The article presents the results of the survey conducted in 2004 among 900 people coming from two regions of Poland: Silesia and Wielkopolska. Among the responders were mainly people with higher (43 %) and secondary (35 %) education, 51 % of them had households consisting of 3 or 4 persons, mostly having 1 or 2 children, 71 % o