doi:10.4236/ib.2009.11002 Published Online September 2009(www.scirp.org/journal/ib) Copyright © 2009 SciRes iB The New Strategy: Collaboration between Enterprise and Nonprofit Organization

Abstract: Under the circumstances of globalization, collaboration between organizations becomes an important topic in the field of strategy management. With an increase of nonprofit organization in scale and number, it has been a new choice that enterprise builds collaborative relationship with nonprofit organization. Considering the different character-istic of two organizations, this paper begins with different motives of collaboration between enterprise and nonprofit organization and then explores many kinds of modes of collaboration. By describing the social embeddedness of or-ganization behavior, this paper sets forth the concept and formation mechanism of collaborative network. Future re-search on collaboration between enterprise and nonprofit organization would be strengthened in effect and managemen