ANALYSIS OF ENVIRONMENTAL FACTORS THAT AFFECTS THE SUCCESS AND FAILURE OF THE SMALL AND MEDIUM SIZED TOURISM ENTERPRISES (SMETE) AND IMPLICATION OF A RATIONAL STRATEGIC MANAGEMENT MODEL

Strategic management and implications, service related businesses (Tourism), environment, owner-managers, entrepreneur, small business The accommodation and catering which people receive on holiday, for example are some important to them that if these two elements of the holiday are not satisfactory, the entire trip can be ruined. It is, therefore, obvious that the entire reasons for the existence of tourism related business is the satisfactions of the needs of these travellers. Success and failure of the business is, great extend, depend on the fulfilment of this duties. There are some factors that affect success of the business in the service. A strategy implication of the owner-manager is highly depending on data about these factors. The objective of the research is, therefore, to offer a suitable strategy to manager of these businesses. This study classified theses factors as internal and external or controllable and uncontrollable factors. Result of the study made in 1996 and 1999 were compared and discussed. Both study revealed that the internal and external environment of businesses can not be ignored in the assessment of factors relating to barriers to business growth. Managers do not implicate any efficient strategy without identifying these factors. Results of the study indicates that owner-manager must have at least 3 or 4 years of experience to improve their managerial skills which is very prime conditions to survive. Longitudinal studies with support of interviewed data collections method were more advisable to others researchers in the field, since theory and practices are not always match each other