Add to ORKGThis study explores the Competitive Strategies of Foreign Ventures in Underdeveloped countries with the particular case study of Tanzania. Factor analysis was used to determine underlying measures of marketing strategies and the environment facing foreign ventures in Tanzania. These measures were then subject to cluster analysis. Successful firms were found to be relatively independent from the control of their parent company. They were also found to offer highly differentiated products at premium prices with more emphasis on promotions and many channels of distribution. Unsuccessful firms were found to by highly controlled by their parent companies with a tendency to offer lower prices with less emphasis on promotion
This study challenges itself by addressing the issue of research ignorance towards firms from develo...
Marketing strategies constitute one of the key functional strategies that Small and Medium Enterpris...
Purpose This study aims to increase understanding of factors influencing the international marketing...
Purpose: The purpose of this study is to examine whether differences exist between low and high expo...
Purpose: The purpose of this study is to examine whether differences exist between low and high expo...
A Dissertation submitted in partial fulfillment of the requirements for the Degree of masters in com...
The extent to which small and medium size enterprises (SME's) are engaged in marketing their product...
This article was published in the Journal of Global Marketing [© 1990 by The Haworth Press, Inc.] an...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
This paper reports on a survey of consumers in four emerging economies: Puerto Rico, Guatemala, Peru...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
This study examined the competitive environment’s moderating effect on the relationship between mark...
Studies involving the export performance of firms in emerging economies, particularly in Sub-Saharan...
Despite increased competition across the globe, Small and Medium Enterprises (SMEs) are generally sa...
This study challenges itself by addressing the issue of research ignorance towards firms from develo...
Marketing strategies constitute one of the key functional strategies that Small and Medium Enterpris...
Purpose This study aims to increase understanding of factors influencing the international marketing...
Purpose: The purpose of this study is to examine whether differences exist between low and high expo...
Purpose: The purpose of this study is to examine whether differences exist between low and high expo...
A Dissertation submitted in partial fulfillment of the requirements for the Degree of masters in com...
The extent to which small and medium size enterprises (SME's) are engaged in marketing their product...
This article was published in the Journal of Global Marketing [© 1990 by The Haworth Press, Inc.] an...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
This paper reports on a survey of consumers in four emerging economies: Puerto Rico, Guatemala, Peru...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
This study examined the competitive environment’s moderating effect on the relationship between mark...
Studies involving the export performance of firms in emerging economies, particularly in Sub-Saharan...
Despite increased competition across the globe, Small and Medium Enterprises (SMEs) are generally sa...
This study challenges itself by addressing the issue of research ignorance towards firms from develo...
Marketing strategies constitute one of the key functional strategies that Small and Medium Enterpris...
Purpose This study aims to increase understanding of factors influencing the international marketing...