A Holistical Manufacturing Strategy (HMS) for Sustainability within a Specialist Manufacturing Company Author Details

For companies to remain competitive in an increasingly demanding global market, they must discover innovative ways in which to work effectively whilst ensuring that new markets are penetrated and sustainable growth is achieved. Sustainability not only requires companies to provide competitively priced products but it must develop innovative strategies to enhance market share through new product development etc. This now places a further burden on companies and therefore a holistic manufacturing strategy must be developed in order to ensure that the factory of the future is able to meet this new demand. This paper proposes a holistic manufacturing approach which integrates the manufacturing efficiencies achieved through Lean and Agility, with the need to break into new markets through effective marketing and product innovation strategies such as, FEA as a part of a NPI/D program. Through a series of measures it can be partially proven how successful it will be and how the company will strengthen and achieve long term economic sustainability