Internet banking: Understanding consumer

As the internet becomes more important for commerce, internet websites will take on a more central role in most companies ' business plans. The success of internet banking is determined not only by banks or government support, but also by customers ' acceptance of it. Online banking acceptance has gained special attention in academic studies during the past several years as banks move towards implementing internet banking as part of their overall strategy. The business benefit of the internet banking is to generate additional revenue, improve customer service, extend marketing, and increase cost saving. In accepting the internet and maximizing its potential, there are several stages that firms evolve through that involve different roles. These different stages of change are reflected in the many levels that are present when firms go through the adaptation of new technology including internet banking. From the literature review, some key questions were identified for example, to what extent should banks modify their internet services for customers? The aim of this paper is to identify those areas in which banks could improve or modify their services to increase the adoption rate of internet banking. Data was gathered from non internet banking users via a survey questionnaire. The results of the respondents were analyzed using Structured equation Modeling (SEM) from which the hypothesis were tested and conclusions drawn. The results from the survey indicated that customers who have some level of Internet usage and some degree of Internet experience have led to an increase in the adoption of internet banking