Add to ORKGcaveats in each case). We discuss these below. Emotion and persuasion is an old topic in psychology and a difficult one to apply to advertising. Affect appears to have four possible effects on “learning ” from advertising and a direct effect on advertising effect-iveness in low depth—of—processing situations. But understanding and measurement of the cognitive neuro— psychological underpinnings of the effect of affect is inconplete and often applied in an oversimplistic way
The influence of affect on consumers\u27 psychological functioning and behavior is quite pervasive, ...
textabstractA basic assumption in advertising is that brands become more well-liked after they were ...
The purpose of this study was to assess how emotions elicited by television programs influence the w...
This robust structural modeling study, with over 23,000 responses to 240 advertising messages, found...
Advertising plays a major role in modern life. It shapes the attitudes of the society and the indivi...
In advertising, two important theoretical approaches, cognitive and affective, explain how consumer ...
© 2019, Copyright © 2019, American Academy of Advertising. Emotions play a central role in advertisi...
Advertising was once believed to operate wholly as information transference. For the last 100 years,...
There is a growing interest in using negative emotions as advertising appeals. However, up to now th...
From a computational perspective, advertisers stand the chance to benefit from a better understandin...
Emotion in marketing communication is important because it influences the manner consumers process i...
Three studies examined the implications of a model of affect as information in persuasion. According...
The present dissertation examines the impact of advertising message involvement (AMI) and the type o...
Emotions can transcend cultural, linguistic, demographic, and social boundaries. Emotions affect in...
The topic of emotion in consumer behaviour is as complex and intriguing as the issue of how emotion ...
The influence of affect on consumers\u27 psychological functioning and behavior is quite pervasive, ...
textabstractA basic assumption in advertising is that brands become more well-liked after they were ...
The purpose of this study was to assess how emotions elicited by television programs influence the w...
This robust structural modeling study, with over 23,000 responses to 240 advertising messages, found...
Advertising plays a major role in modern life. It shapes the attitudes of the society and the indivi...
In advertising, two important theoretical approaches, cognitive and affective, explain how consumer ...
© 2019, Copyright © 2019, American Academy of Advertising. Emotions play a central role in advertisi...
Advertising was once believed to operate wholly as information transference. For the last 100 years,...
There is a growing interest in using negative emotions as advertising appeals. However, up to now th...
From a computational perspective, advertisers stand the chance to benefit from a better understandin...
Emotion in marketing communication is important because it influences the manner consumers process i...
Three studies examined the implications of a model of affect as information in persuasion. According...
The present dissertation examines the impact of advertising message involvement (AMI) and the type o...
Emotions can transcend cultural, linguistic, demographic, and social boundaries. Emotions affect in...
The topic of emotion in consumer behaviour is as complex and intriguing as the issue of how emotion ...
The influence of affect on consumers\u27 psychological functioning and behavior is quite pervasive, ...
textabstractA basic assumption in advertising is that brands become more well-liked after they were ...
The purpose of this study was to assess how emotions elicited by television programs influence the w...