Add to ORKGI would like to express my most sincere gratitude for the direction and suggestions from Dr. Andrew Clark, whose help was instrumental in producing this thesis. Dr. Lara Zwarun and Dr. Thomas Christie gave extremely valuable advice and brought their extensive knowledge of advertising and research to improve the quality of this paper. Additionally, I would like to thank Dr. Michael Stefanone, Dr. Marylou Sheffer, and Dr. Sasha Grant, whose efforts to ignite the sparks of critical thinking guided my inquiry to this point. Most of all, I must thank my very gracious wife Sally and son Cooper, who made limitless sacrifices on behalf of my education and of this research, with enduring patience and grace