Investigation of human affect during electronic commerce activities

With the development of e-commerce an ever increasing number of customers shop online, interacting with their personal computers more often and for longer than with human clerks. However a major limitation of todays technology is that machines do not have the means of observing and interpreting the users response to the service provided. In particular, we look at users emotional responses. This paper presents an evaluation of the use of skin conductance measurements to this end, using a wearable sensing device called AffectiveWare. The investigation was carried out as part of a join