EVALUATION METHOD OF THE INNOVATION PROJECT GLOBAL EFFICIENCY

Abstract: A complete system of indexes to evaluate the global efficiency of a new product development project must approach at least the following perspectives: the financial performances of the project; the project′s value; the technical performances of the project; the efficiency of research and development activities of the project; the capacity of fitting in the estimated cost and duration of activities; the degree of integration between the R&D and production activities; the degree of integration between the R&D and marketing activities. Therefore, in this paper is drawn up a method for new product development projects evaluation, based on those seven perspectives