In Hospitality and Tourism Management

The purpose of this study was to investigate the concepts of remote and task risks in relation to the structure of the casual theme restaurant industry, and to examine the performance consequences of their relationships. This study proposed a framework of analysis that will enable industry participants to develop an improved understanding of the relationships among environmental risk drivers, and of the influence of their strategic decisions on the environment-performance connection. Specifically, it was proposed that task risk factors could be identified, and that they would mediate the influence that some identifiable remote risk factors would have on the performance of the industry. It was also expected that this mediated relationship would be moderated by the influence of the structure of industry. The primary unit of analysis was at the industry sector level as the performance construct was operationalized using a portfolio of 24 casual theme restaurant firms. Exploratory factor analysis was used to identify the remote and task risk factors. The analysis suggested that three remote factors and three task factors represent the two environmenta