THE GROWTH OF ORGANIZATIONS COMPETITIVENESS THROUGH THE DEVELOPMENT OF SOCIAL RESPONSABILITY INVESTMENTS PROJECTS

In terms of globalization and intensification of technology and information transfer, the assurance of a economic competitiveness corresponding level represent a major concern for the organizations. Their efforts concentrate on different parts of the activity, one of the most important is the intensification of investments projects. Classic investments projects orientated on solving precise problems on short and medium term pass now in the sphere of complex preoccupation, with a systematic view towards everything which assumes the substantiation, accomplishment and the exploitation in a strong connection with the environment. Even if the social responsible investments are a new economic concept, it constitutes one of the elements with a significant impact for the organizations competitiveness. The present working presents some aspects regarding the way in which the involvement in social responsibility investments project could assure the growth of the competitiveness related to the actual context of the social and economic development