Add to ORKGThe field of reputation management and branding has been dominated by marketing thought there is an emerging consensus that reputations and brands are built from the inside-out. However, HR professionals and academics have been slow to contribute to these key strategic drivers of business success. In this article we draw on our research,, from often disparate bodies of literature from practical and consulting experience to develop a model of the links between strategic HR, corporate reputations and brands. The model suggests converging lines of enquiry and interest for academics in HR, marketing, communications and strategy, but also highlights some strategic dilemmas for organizations in balancing best practice and best fit HRM.
In the past decade, previous research has provided evidence on the important role that corporate bra...
Increasingly, organizations are focusing on the implications of their employer brands and the proces...
We synthesise literature from HRM, marketing, organisational theory and communications to develop a ...
In this paper we explore the potential for HR professionals to draw on the branding literature as a ...
This paper assesses the possible application of brand management techniques to human resource manag...
As recent events have shown, particularly the global financial services crisis, how organizations ma...
This study explored Human Resource Executives’ (HREs) perceptions of HR branding actions and found t...
It is recognised that an organization’s corporate reputation is affected by the actions of every bus...
It is recognised that an organization's corporate reputation is affected by the actions of every bus...
It is recognised that an organization’s corporate reputation is affected by the actions of every bus...
In this paper, we propose the role of brand centered human resource management (HRM) in supporting t...
© Emerald Group Publishing LimitedPurpose – Many articles and books have been written about building...
Research consistently demonstrates that the human resource (HR) function is a key driver of business...
Current models of HRM suggest that expectations about HR roles are changing as organisations are str...
In the past decade, previous research has provided evidence on the important role that corporate bra...
Increasingly, organizations are focusing on the implications of their employer brands and the proces...
We synthesise literature from HRM, marketing, organisational theory and communications to develop a ...
In this paper we explore the potential for HR professionals to draw on the branding literature as a ...
This paper assesses the possible application of brand management techniques to human resource manag...
As recent events have shown, particularly the global financial services crisis, how organizations ma...
This study explored Human Resource Executives’ (HREs) perceptions of HR branding actions and found t...
It is recognised that an organization’s corporate reputation is affected by the actions of every bus...
It is recognised that an organization's corporate reputation is affected by the actions of every bus...
It is recognised that an organization’s corporate reputation is affected by the actions of every bus...
In this paper, we propose the role of brand centered human resource management (HRM) in supporting t...
© Emerald Group Publishing LimitedPurpose – Many articles and books have been written about building...
Research consistently demonstrates that the human resource (HR) function is a key driver of business...
Current models of HRM suggest that expectations about HR roles are changing as organisations are str...
In the past decade, previous research has provided evidence on the important role that corporate bra...
Increasingly, organizations are focusing on the implications of their employer brands and the proces...
We synthesise literature from HRM, marketing, organisational theory and communications to develop a ...