Who Contributes to Charitable Organizations? Anne-Marie Vincent, London Business School

The purpose of the study was to learn which factors predict who will make charitable contributions and the relative importance of these factors. The results of logistic regression showed that volunteering was the most important predictor. This supports the social responsibility norm which prescribes that help should be given to needy people even if they cannot reciprocate. Income was the second most important predictor of making charitable contributions. High income individuals might have l ~~_ considered both the costs and benefits of contributing to charitable organizations