AN OUTLINE FOR RESEARCHING BUSINESS INTERACTION AND WHY COMPETITION MAY DECLINE IN BUSINESS NETWORKS!

This paper argues that there is a need to move to move the research of the IMP Group away from being a generalised “approach ” to understanding business networks and towards a more systematic process of developing and testing propositions about business interaction. In this way, the paper reinforces the propositions developed around the analysis of actors, activities and resources in Hakansson et al (2009). The paper presents a tentative conceptual outline for research into the interactions between managers in business relationships. The proposed research outline builds on the Model of Managing i