УДК 37.014.542 TO THE PROBLEM OF STRATEGIC PLANNING OF EDUCATIONAL ACTIVITIES IN HIGHER EDUCATIONAL INSTITUTIONS

Key words and phrases: educational activity; quality of education; specialist marketing; strategic priorities; strategic planning; quality assurance system. Abstract: Some approaches to the solution of educational activities strategic planning problems aroused due to the Russia joining of Bologna Agreement are discussed. Role of specialist marketing complex both in the system of strategic planning and in the quality assurance system is shown. Interpretation of documents defining the content of strategic development plan of university educational activity is given. For successful strategic planning the analysis of the current situation is required. For more than 10 years in Russia we observe some considerable social and economical changes, which also influence the system of higher education in Tambov State Technical university (TSTU): we have commercial student enrollment, enlarge the student enrollment, open new specialities, there is no occupational distribution of our graduates. But the most important fact is that there are some new requirements to the university graduate, that is why TSTU main task is to train high-qualified competitive specialist