EFFECT OF MEMBERS KNOWLEDGE AND SERVICE QUALITY AT MEMBERS PARTICIPATIO ON KOPERASI SERBA USAHA (KSU) WARGA SEJAHTERA, KELURAHAN CIPINANG, JAKARTA TIMUR

This study aims to determine whether there is influence between the knowledge of the members of the cooperative and the quality of service to the participation of members of the all-round cooperative effort (KSU) Warga Sejahtera, village Cipinang, East Jakarta. This research was carried out for two months, starting from May 2010 to June 2011. The study population was the whole business cooperatives (KSU) Warga Sejahtera East Jakarta 355 members. The samples used were 84 members using systematic random sampling technique (systematic random sampling technique). The method used is survey method with the correlational approach, while the acquired data to the variables X1, X2 and Y derived from primary data with test instruments for variable X1 and instruments like questionnaire with Likert scale for X2 and Y which has been in testing the validity and reliability. Processing data using SPSS 17.0. Partially, the influence of knowledge about the cooperative members with the participation of members is 0.803. This means that the influence of the knowledge of the members of the cooperative with the participation of members is strong and positive values. A positive value means that if members of the cooperative knowledge increases, the participation of members will be increased, and vice versa. While the influence of the quality of services with the participation of members is equal to 0.271. This means that the influence of the quality of services with the participation of members is weak and positive values. A positive value means that if the quality of service increases, the participation of members will be increased, and vice versa. F-test knowledge of the influence of members of cooperatives and the quality of services to the participation of members obtained F count equal to 137.423 while the critical value of F or F table is at 3.11, the F count> F table, meaning that there are significant knowledge of the members of the cooperative and the quality of service to participation of members together. R² value obtained is equal to 0.772. This means that the variable knowledge of the members of the cooperative and the quality of service could explain the variability of 77.2% of the variable participation of members, while the rest influenced by other variables not examined. The multiple regression equation obtained was Y = 28.725 + 1,742X1 + 0,209X2. From the above analysis it can be said that simultaneously a significant difference between the knowledge of members of cooperatives and the quality of service to the citizens of member participation in KSU Sejahtera, Cipinang, East Jakarta