Educational and(or) manipulative function of the means of mass communication in a global society

The means of communication underwent a fast development in the twenty-first century, largely contributing to creating the society which gets a characteristic of a mass society. According to the mass society of "le Bone's psychology" and the development of the means of mass communication, with all positive options that it offers, many questions and dilemmas arise. From the point of culture the two most important ones are the following: despite the fact that the means of communication represent the social need, what is the level to which they can be a direct danger to the quality and value of national culture; and what is the level to which unselective and uncritical accepting of the imported content distance people from their own culture. The expansion of the means of mass communication also carries negative and bad influences because human state in the sea of information can be confused and distorted. On account of the enlarged range of available information, entertainment shows, especially the imported ones, societies are being slowly homogenized. Also the members of societies are slowly being cut off from everyday life, under the influence of media that are interfered in their life. It is not a rear case that the influence of television has a power of breaking man's connection with cultural practice, social system of values, norms (moral and legal), behaviour and individual ambitions. Imported information and entertainment shows can radically change social order which reflects on tradition and economical and social flows. The means of communication are an inseparable part of acculturation of a social system, but can also be an instrument of manipulation with people and the means for destruction of the national identity, what is actually happening