NW St U (Louisiana) Past President

Abstract: Geographic Information Systems (GIS) is a relatively new field that is introduced into the IS/IT/MIS environment. This paper defines and places GIS in the academic context of the business school curriculum. Examples illustrate the usefulness and importance of the technology. Although applicable to virtually any business discipline, the emphasis is on the placement in the IS part, but with linkages to finance, strategy, marketing, etc. A case is made for its inclusion into th