LOAN WORDS IN SPORTS TERMINOLOGY IN SERBIAN UDC 796:801.316.3(006.72)

Abstract. The fact that sports terminology in Serbian shows an increasing tendency towards lexical borrowings imposes a need both to the sport specialist and to the linguists to take care of the terms. The sport specialist could help by standardizing the semantic content of the term, whereas the linguist might be included at the stage of adapting the term at semantic, phonological and morphological levels, so that the term is in compliance with the valid standards of the language. In doing so, the following target characteristics of the term should be pursued: transparency, internationality, brevity, stability, quality of being systemic, precise and nonsynonymous (Šipka 1998:128). Key words: term, lexical borrowings, standardizatio