IMPROVEMENT STRATEGIES OF THE ROMANIAN TOURISM MANAGEMENT

In Romania, the business tourism represents at present one of the most important components of the tourism activity, as this sector of the economy attracts many foreign investors and businessmen. Our paper analyses each of the four pillars that in our opinion sustain the continuous development of the business tourism in our country: the demand for business tourism and business travels, the business travels, the organization for events such as exhibitions, reunions, conferences, trainings, team-buildings and last but not least the incentive tourism. Each of these elements has been discussed upon and we have tried to substantiate our point of view, by analyzing them in order to find solutions with respect to the development of the business tourism. To sum up, we consider that we need improvement strategies of the Romanian tourism management in order to fully exploit the high economic potential that resides in the tourism activity in our country. Key words: travel manager, business tourism, business travel, incentiv