E-Leader Budapest 2010 Case Studies in

Case studies from at Harvard University, Thunderbird University and Cranfield University (UK) were employed as research tools, for undergraduate and MBA students for 20+ years. Since 1996, internet research added much to the learning. There is a surging need in today’s job market, for marketing research and global e-commerce skills. Global E-Commerce course was offered in an undergraduate business program. Marketing Research course was offered in an MBA class. Real-world examples were utilized and applied in class wherever applicable. Students did final projects individually or in a team, by employing case studies via library and internet search. The outcome assessment indicated that the case studies enhanced significantly their overall learning experience. Students rated the courses good to excellent. This paper gave the summary