The Preparation of Design Learning- Graphic Design with a Message Design Thought

Abstract: Appling message planning in design process plays an important role, because can strongly influence the final outcomes. Graphic design, which has long time been perceived as a drawing-related area for the function of visual pleasures, should now be reviewed as designer enters the new media world. This paper addresses the differences and similarities between message design and graphic design in various aspects, such as, their core contents, the training methods and the initial missions. From a message design perspective, conventional graphic training lacks a content-oriented thinking. On the other hand, a graphic designer may view the typical message creating instruction in short of aesthetic considerations. It seems both professions have their own merits as well as the obvious shortcomings. Through these analyses, we suggest a new vision for design education that emerges two areas of specialties toward better communications through future designers in both areas. The newly design training programs should includes components of element analysis, usage reasoning, message accuracy and media choosing to improve message transmission. With this approach, design learning can thus reach its objectives more efficiently and effectively than conventional training programs. Key words: message design, graphic design, design educatio