Original Contribution NATIONAL AND CULTURAL COMPONENTS OF THE TEXT AND INTERCULTURAL COMMUNICATION

The common tendency in present-day linguistics is a transition from structural to anthropological linguistics, which studies language phenomena in close relation to the human being, his way of thinking, his spiritual and practical activities. The anthropological focus is on the person as an originator of both language and dialogue, the basic means of communication. This communication is explicitly revealed through texts and the text itself is both a tool and a product of communication. Therefore, the objective of the following paper is to analyse the national and cultural components of the text and to lay the foundations of effective intercultural dialogue. These components reflect traces of culture in the language and function as cultural markers. The national and cultural significance of the text retains and voices the sense of national identity, the national customs and traditions, the culture and history of the people. The basic method for the study of intercultural communication through texts is association as a key to associative meaning. The results of the research imply national and cultural comments, reflecting the cultural and language content of the text. The differentiation between a cultural centre in the text and its periphery enable its overall understanding and apprehension