6 Information Overloading: A new threat or opportunity to

st century technological information literacy Digital media tools, increasingly cheap and ubiquitous, have spawned a massive amount of creation at all levels, most notably from the ranks of the grassroots in contrast to traditional, one-to-many publications and broadcasts. The networks that made this possible have provided vast access to what people have created—potentially a global audience for anyone’s creation. The twenty-first century is a media saturated, technologically dependent, and globally connected world. The increasing number of information sources coupled with the development of the Internet and communication technologies has resulted in growing amounts of data and information that users need to process. The modern corporate citizen has to deal with more information than he/she can process. This is commonly known as information overload. IO has to be seen in the context of new media. The underlying context of new media, Web 2.0 is characterized by its simple and easy to-use tools. This results in a mode of operation where users do most of the organizing and structuring for themselves