The consume habits is an important aspect for the marketing of a new product. The cultural differences may affect the consumer’s attitudes, so the preferences and acceptance toward a new fish product. The comparison of sampled salmon kitchen recipes between the traditional Norwegian dishes and the Chinese kitchen recipes show the great differences between their contents and processes. The differences may result in possibilities or barriers to the marketing of Norwegian salmon to the Chinese consumers. The study findings suggest that different traditions in food consume habits between these two countries caused the different options of salmon dishes. The balance of preserving the originality of Norwegian salmon dishes and their adaptation in...
This whole paper has been discussed the current market consumption of Norwegian salmon in China and ...
This thesis is dedicated to studying the main factors which could affect Norwegian cod by-products i...
Purpose - The purpose of this paper is to investigate motives and barriers for eating fish among lig...
Abstract China is the largest seafood consumer-driven by its large population and growing middle cla...
Over the past decade, China has developed to be the fastest growth market of consumption of Norwegia...
This thesis focuses primarily on two in-store promotions currently used as a marketing strategy by N...
The thesis has been carried out in collaboration with the Norwegian Seafood Export Council (NSEC). T...
Sustainable food consumption and production play an increasingly important role in improving food se...
-Consumer preferences on 7 product products of salmon and trout were evaluated using blind tests in ...
The purpose of this thesis is to explore and understand Norwegian salmon exporters’ perception of t...
This exploratory study initially attempts to generate basic understanding regarding how do Chinese t...
Master's thesis in Strategy and ManagementThe purpose of this thesis is to give an overview of diffe...
Although the Chinese market is traditionally characterized by a gastronomic culture which is profoun...
The focus in this article is on the relation between consumer preference and objective description o...
Purpose - The purpose of this paper is to explore Chinese consumers' perceptions in relation to both...
This whole paper has been discussed the current market consumption of Norwegian salmon in China and ...
This thesis is dedicated to studying the main factors which could affect Norwegian cod by-products i...
Purpose - The purpose of this paper is to investigate motives and barriers for eating fish among lig...
Abstract China is the largest seafood consumer-driven by its large population and growing middle cla...
Over the past decade, China has developed to be the fastest growth market of consumption of Norwegia...
This thesis focuses primarily on two in-store promotions currently used as a marketing strategy by N...
The thesis has been carried out in collaboration with the Norwegian Seafood Export Council (NSEC). T...
Sustainable food consumption and production play an increasingly important role in improving food se...
-Consumer preferences on 7 product products of salmon and trout were evaluated using blind tests in ...
The purpose of this thesis is to explore and understand Norwegian salmon exporters’ perception of t...
This exploratory study initially attempts to generate basic understanding regarding how do Chinese t...
Master's thesis in Strategy and ManagementThe purpose of this thesis is to give an overview of diffe...
Although the Chinese market is traditionally characterized by a gastronomic culture which is profoun...
The focus in this article is on the relation between consumer preference and objective description o...
Purpose - The purpose of this paper is to explore Chinese consumers' perceptions in relation to both...
This whole paper has been discussed the current market consumption of Norwegian salmon in China and ...
This thesis is dedicated to studying the main factors which could affect Norwegian cod by-products i...
Purpose - The purpose of this paper is to investigate motives and barriers for eating fish among lig...