TELEVISION AND MUSIC VIDEO EXPOSURE AND ADOLESCENT ALCOHOL USE WHILE GOING OUT

Abstract — Aims: To examine whether television viewing and music video exposure predict alcohol consumption while going out. Methods: Data were collected in two waves (February 2003 and February 2004). Respondents were a random sample of 1648 first and fourth year secondary school children of Flanders, Belgium. Self-reported general TV viewing and music video exposure at time 1 and the quantity of alcohol consumed while going out at time 2 were measured. Controls were gender, age group, smoking behaviour, and alcohol use (at time 1) and pubertal status (at time 2). Results: Overall television viewing per day and music television viewing at time 1 significantly predicted the amount of alcoholic beverages adolescents consumed while going out at time 2. These results remained significant after controlling for alcohol use at time 1, gender, smoking, and pubertal status. Conclusions: TV viewing habits are a significant predictor of alcohol consumption while going out. TV viewing might cause an increase in alcohol consumption or might be an early symptom of developing alcohol habits