Measuring The Attitudes Of Australian Food Manufacturers Towards Genetically Modified (GM) Foods – A Pilot Study

Consumer acceptance of Genetically Modified (GM) foods varies amongst countries, Europeans generally show low levels of acceptance and US consumers are seen as divided in attitudes. As acceptance is essential for the adoption of new technologies in food production and the ultimate market success of new food products, this study, unlike prior Australian research, which has focused on consumer attitudes toward GM foods, investigates attitudes of Australian food manufacturers toward GM products and contrasts its findings with a prior UK study. Results indicate that because consumers are increasingly concerned about risks associated with GM foods, most manufacturers indicated that they will not use such products. These findings are generally consistent with the UK study, however there is some indication that the negative attitudes of Australian consumers toward GM products may wane as positive benefits emerge and safety issues are addressed. Key words: Genetically Modified (GM) foods, food safety, traceability. Introduction and Objectives of the Study This study is a preliminary investigation about the attitudes of Australian food manufacturer