I. Summary – Best Methods and Tools for Service Design

As designers we are constantly facing situations that force us to work and think beyond: we cannot continue thinking only about products, we must also must pay attention to the way each of these products are delivered and the added value given through this service. In this paper we will break down Service Design into a Financial Services Case study, analyzing the methodology and tools employed to reach a solution based on the understanding and expectations of real users; from the proposal to the final result. The paper will focus on some of the tools or models developed to understand complex information making possible to visualize solutions and generate strategies. We will explore tools such as card sorting, pole graphics, information hierarchy, paper prototyping and the desig of an Info-Wireframe as a final deliverable. There are probably many tools and models we might find useful to communicate certain information, nevertheless there are few moments in the daily work to identify and to reflect about them. We think that reviewing the process and key moments, opens a variety of possibilities for other service designers to visualize different ways of solving Service Design problems and improving existing methods and tools. II. A Fast View of Service Design in Mexic