Add to ORKGThe internet offers both growth and loyalty opportunities for brands. To this end, over the recent years, companies have accelerated the development of their websites, including richer and more interactive content as well as relationship tools such as email newsletter and consumer magazines. Using the example of a leading French manufacturer’s website, the present research demonstrates that visitors satisfied with their overall website experience are more inclined to revisit and recommend the site and in turn develop more positive attitudes toward the brand as well as higher purchase intent. These relations are stronger for consumers that are members of the website email newsletter program and those that receive the brand consumer magazine
Although the literature on effects of Website interactivity is rapidly evolving, thus far, hardly an...
L'analyse d'une base de données composée de 102 études réalisées en ligne montre que le site de marq...
The internet has been credited as an important advertising and direct marketing channel, which has t...
The internet offers both growth and loyalty opportunities for brands. To this end, in recent years, ...
The internet offers both growth and loyalty opportunities for brands. To this end, over the recent y...
The rapid growth of the Internet has multiplied brand and product-related websites and repeat buys n...
Increasing number of Internet visitors understand that the Internet is about choice and they will ...
The objective of this study is to examine the influence that consumer perceptions in the attributes ...
This article explores the development of an e-business marketing model that capitalizes on customer ...
Web users surf the net looking for web pages that use several attractive tools such as music, graphi...
La présente recherche traite de l’expérience de consultation du site web d’une marque et de son impa...
We now live in an era where magazines are more than a print entity: they are brands that are support...
Acquiring new consumers is an expensive process. More often, profits are generated only during the l...
Purpose - The aims of this paper are to provide an integrated literature review of factors influenci...
Article disponible sur pvolle.netNational audienceBased on 102 online surveys accounting for more th...
Although the literature on effects of Website interactivity is rapidly evolving, thus far, hardly an...
L'analyse d'une base de données composée de 102 études réalisées en ligne montre que le site de marq...
The internet has been credited as an important advertising and direct marketing channel, which has t...
The internet offers both growth and loyalty opportunities for brands. To this end, in recent years, ...
The internet offers both growth and loyalty opportunities for brands. To this end, over the recent y...
The rapid growth of the Internet has multiplied brand and product-related websites and repeat buys n...
Increasing number of Internet visitors understand that the Internet is about choice and they will ...
The objective of this study is to examine the influence that consumer perceptions in the attributes ...
This article explores the development of an e-business marketing model that capitalizes on customer ...
Web users surf the net looking for web pages that use several attractive tools such as music, graphi...
La présente recherche traite de l’expérience de consultation du site web d’une marque et de son impa...
We now live in an era where magazines are more than a print entity: they are brands that are support...
Acquiring new consumers is an expensive process. More often, profits are generated only during the l...
Purpose - The aims of this paper are to provide an integrated literature review of factors influenci...
Article disponible sur pvolle.netNational audienceBased on 102 online surveys accounting for more th...
Although the literature on effects of Website interactivity is rapidly evolving, thus far, hardly an...
L'analyse d'une base de données composée de 102 études réalisées en ligne montre que le site de marq...
The internet has been credited as an important advertising and direct marketing channel, which has t...