This article examines a postmodern construct of mascu-linity in which male identity is based on consumption, a traditional role for women, rather than production. Data for this qualitative content analysis were drawn from a sample of Men’s Health magazine. Analysis of the front covers, stories and features, an advice column, and advertisements reveals a construct that I identify as “branded masculinity. ” Branded masculinity is rooted in consumer capitalism wherein corporate profit can be enhanced by generating insecurity about one’s body and one’s consumer choices and then offering a solution through a particular corporate brand. The form of branded masculinity found in Men’s Health constructs muscles combined with a fashion sense and the ...
Issues concerning masculinity and men’s bodies have become increasingly tied to a culture of consume...
This book is a brief attempt to discuss some emerging ways of representing ‘masculinities’ in contem...
Masculinity, masculine work places and masculine grooming are all changing. Men of the twenty-first ...
Although health has not traditionally been a male concern, the past few years have seen the gradual ...
Although health has not traditionally been a male concern, the past few years have seen the gradual ...
Diverse social, cultural and economic trends and changes in contemporary societies influence the way...
© 2018 John Wiley & Sons Ltd. This review article provides a thematic synthesis and overview of 30...
Advertisements become engaging media to introduce and promote products. Men as masculine creation be...
Scant research puts magazines into conversation with sociological theories of masculinity or sexuali...
This paper discusses qualitative findings from a series of focus group discussions with six adult Ma...
Scant research puts magazines into conversation with sociological theories of masculinity or sexuali...
Scant research puts magazines into conversation with sociological theories of masculinity or sexuali...
This paper discusses qualitative findings from a series of focus group discussions with six adult Ma...
Although health has not traditionally been a male concern, the past few years have seen the gradual ...
Masculinity has been an issue to our society. It is believed that there was a gradual change in mas...
Issues concerning masculinity and men’s bodies have become increasingly tied to a culture of consume...
This book is a brief attempt to discuss some emerging ways of representing ‘masculinities’ in contem...
Masculinity, masculine work places and masculine grooming are all changing. Men of the twenty-first ...
Although health has not traditionally been a male concern, the past few years have seen the gradual ...
Although health has not traditionally been a male concern, the past few years have seen the gradual ...
Diverse social, cultural and economic trends and changes in contemporary societies influence the way...
© 2018 John Wiley & Sons Ltd. This review article provides a thematic synthesis and overview of 30...
Advertisements become engaging media to introduce and promote products. Men as masculine creation be...
Scant research puts magazines into conversation with sociological theories of masculinity or sexuali...
This paper discusses qualitative findings from a series of focus group discussions with six adult Ma...
Scant research puts magazines into conversation with sociological theories of masculinity or sexuali...
Scant research puts magazines into conversation with sociological theories of masculinity or sexuali...
This paper discusses qualitative findings from a series of focus group discussions with six adult Ma...
Although health has not traditionally been a male concern, the past few years have seen the gradual ...
Masculinity has been an issue to our society. It is believed that there was a gradual change in mas...
Issues concerning masculinity and men’s bodies have become increasingly tied to a culture of consume...
This book is a brief attempt to discuss some emerging ways of representing ‘masculinities’ in contem...
Masculinity, masculine work places and masculine grooming are all changing. Men of the twenty-first ...