Tourism Demand for Lampang Province: A Quantitative Approach

Lampang province is a famous province for tourism in Northern Thailand. The province is an only province in Thailand that let horse carriages operate for tourism. Moreover, there are a lot of tourism sites and events including historical, natural, and cultural sites and events. The research of “Tourism Demand for Lampang: A Quantitative Approach ” was aimed to five objectives; to construct a database of tourists visiting Lampang, to study the tourism demand for Lampang, to study factors affecting revisit to the province, to study factors affecting tourists’ expenditures in Lampang, and to investigate the potential of new tourism products in Lampang. Data collection was launched in 2003. The samples were divided into 3 groups: 520 Thai tourists found in Lampang, 500 Chiang Mai people, and 300 foreign tourists found in Chiang Mai. Total number of observations were 1,320. Major finding for the Thai tourists found in Lampang was that Lampang was seemingly suitable for visitors driving private cars. It was because touring sites in Lampang were scattered and far away from one another. Major group of the tourists were youngsters, aging between 25 – 34 years old. Their salaries ranged betwee