The aims of this paper are twofold: to present an argument in favour of a version of the contextualist account of meaning which is free from the syntactic constraint of the development of the logical form of the sentence (called here the Syntactic Direction Principle) and demonstrating that contextualism can be made compatible with semantic minimalism. First, I present the case for replacing the (i) explicit/implicit (said/implicated) distinction with a (ii) cognitively based distinction between primary and secondary meanings, orthogonal to the distinctions in (i). Next, I present how this distinction can be implemented in a contextualist, ‘syntactic constraint free ’ account of Default Semantics (Jaszczolt 2005, 2009, forthcoming). The sec...