Mascots Design and Children Recognition

This research addresses the question of how mascots design characteristics affect children recognition of this type of brand sign. Regarding the literature, it was clear for us the important contribution in studying the short and long term recognition. It is found based on HOMALS analysis, that the different design characteristics associated with the universal design principles (abstraction, figurativity, symmetric, asymmetric, round and angular forms) stimulated different levels of recognition according to the children gender and age. The study contributes to our understanding of which mascot design characteristics increase the effectiveness of non-verbal communication