Add to ORKGOne of the challenges of effective product positioning is to increase the importance of those attributes on which the product performs better than the competition and to decrease the importance of those attributes on which the product performs less than th
This research examines consumer reactions to two common positioning strategies: a specialized-positi...
Consumers often have to evaluate products comprising a combination of attributes that is not expecte...
Consumers often have to evaluate products comprising a combination of attributes that is not expecte...
Identifying product attributes that are important in judgment and choice is a key objective of consu...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Often when assessing brand positions in a market, both positive and negative attributes are included...
An extensive body of literature documents that positioning is a central success factor for the launc...
Multifunctional products are increasingly marketed, yet relatively little research exists on their e...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
The compromise effect exists where consumers show a disproportional preference for the option with i...
A product's competitive position (CP) identifies the segment the product is targeting and the differ...
This research examines consumer reactions to two common positioning strategies: a specialized-positi...
Consumers often have to evaluate products comprising a combination of attributes that is not expecte...
Consumers often have to evaluate products comprising a combination of attributes that is not expecte...
Identifying product attributes that are important in judgment and choice is a key objective of consu...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Despite the importance of identifying the hierarchy of product attributes that drive judgment and ch...
Often when assessing brand positions in a market, both positive and negative attributes are included...
An extensive body of literature documents that positioning is a central success factor for the launc...
Multifunctional products are increasingly marketed, yet relatively little research exists on their e...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
Identifying product attributes that are important in consumer judgments is a key objective of consum...
The compromise effect exists where consumers show a disproportional preference for the option with i...
A product's competitive position (CP) identifies the segment the product is targeting and the differ...
This research examines consumer reactions to two common positioning strategies: a specialized-positi...
Consumers often have to evaluate products comprising a combination of attributes that is not expecte...
Consumers often have to evaluate products comprising a combination of attributes that is not expecte...