MESSAGES TO CONSUMERS CONVEYED BY WOMEN'S MAGAZINES

The influence of magazines on consumer behavior, particularly that of women, has been widely recognized. In his study of American magazines, Wood [9] declared that the magazine is one of four major forces affecting and controlling national public opinion. Magazines, together with newspapers, radio and television, provide consumers with information about goods and services. Since consumer educators endeavor to promote the wise use of consumer resources, it is useful for them to understand the messages that are conveyed through the in fluential media of our society. PROBLEM STATEMENT AND PROCEDURES Communications scholars and practitioners know that "the data of communications are prime social data " [1]. Members of society who have been raised in an environment of constant exposure to media are increasingly influenced by mass media messages. The marketing in dustry is based on the ability to predict what messages will sell pr