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This study employs Q methodology and personal interviews to explore how a group of older adults rank...
Older people are an increasingly important consumer group and hence advertising target, yet relative...
Thesis (M.A. (Research Psychology))--North-West University, Potchefstroom Campus, 2011.Despite the g...
Publication details, including instructions for authors and subscription information
Publication details, including instructions for authors and subscription information
Publication details, including instructions for authors and subscription information
Images of older adults in the news and advertising media contribute to the way society learns about ...
Publication details, including instructions for authors and subscription information
Publication details, including instructions for authors and subscription information
It is permitted to copy, distribute, display, and perform this work under the following conditions: ...
The following full text is a publisher's version. For additional information about this publica...
Includes bibliographical references.A survey was administered to 488 students in the School of Famil...
The purpose of this study was to assess how the younger population views the elderly in magazine ads...
This is the published version: Avgoulas, Maria-Irini and Fanany, Rebecca 2012, Cultural understandin...
In recent years, the aging of the population in industrialized countries has become a prominent issu...
This study employs Q methodology and personal interviews to explore how a group of older adults rank...
Older people are an increasingly important consumer group and hence advertising target, yet relative...
Thesis (M.A. (Research Psychology))--North-West University, Potchefstroom Campus, 2011.Despite the g...
Publication details, including instructions for authors and subscription information
Publication details, including instructions for authors and subscription information
Publication details, including instructions for authors and subscription information
Images of older adults in the news and advertising media contribute to the way society learns about ...
Publication details, including instructions for authors and subscription information
Publication details, including instructions for authors and subscription information
It is permitted to copy, distribute, display, and perform this work under the following conditions: ...
The following full text is a publisher's version. For additional information about this publica...
Includes bibliographical references.A survey was administered to 488 students in the School of Famil...
The purpose of this study was to assess how the younger population views the elderly in magazine ads...
This is the published version: Avgoulas, Maria-Irini and Fanany, Rebecca 2012, Cultural understandin...
In recent years, the aging of the population in industrialized countries has become a prominent issu...
This study employs Q methodology and personal interviews to explore how a group of older adults rank...
Older people are an increasingly important consumer group and hence advertising target, yet relative...
Thesis (M.A. (Research Psychology))--North-West University, Potchefstroom Campus, 2011.Despite the g...