Business Using Audio Visual Case Studies

Abstract: Critical skills such as identifying and appreciating issues that confront firms that engage in international business and the ability to undertake creative decision making are considered fundamental in the study of International Business.. It is argued that embedding audio-visual case studies within the curriculum could be a powerful strategy in developing such skills. Due to a dearth in the availability of Australian case studies in this area, it is difficult to use such resources within the discipline. The paper outlines the process of developing and implementing the audio-visual case studies. Further, the role of assessments in the implementation process is discussed. An example of an audio-visual case study is presented, and some preliminary student feedback on their learning experience using these case studies is outlined and discussed. 1