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t im investigated the separate moderator effects of three factors of impulse control, executive attention, inhib-itory control, and affect regulation on the relationship between automatic affective reactions toward candy and subsequent candy consumption. ” Results showed that all three factors reduced the influence alleng 1996) to identify the exact mechanisms or factors involved in the resis-tance to temptation. Drawing on self-regulation research, there ap-pear to be at least three separable factors pertaining to attentional, inhibitory, and affect-regulatory mechanisms, respectively. First, earlier work on delay of gratification has identified the ability to down-regulate activated affect may be less prone to being swayed by impulses than individuals for whom activated affect persists— so that impulsive influences on behavior become less likely. The aim of the present research was to separately assess these three factors: executive attention, inhibitory control, and affect regulation, and to investigate their independent contributions on impulse control. These three factors were measured via the perfor-mance on experimental tasks adapted from the (social-)cognitive literature rather than via self-report measures for which accurate q We thank Julia Archut and Simone Gruß for their help in data collection