The Challenge of The World Wide Web: A Comparative Analysis Model of Web Survey Application with Other Modes of Information Collection in Research Participation

The research participation in Web survey design of students at Assumption University of Thailand is much more complex than other modes of information collection. The important findings in this research release were that Web survey produced high non-response rates because most of the students were not well informed about the Web survey project due to their invalid email addresses and they did not use their university email accounts. However, the finding released that Web survey was more likely to produce ‘Yes ’ answers of the sensitive questions from the respondents than other modes of information collection. I, therefore, can conclude conditionally that Web survey is more likely to produce high quality of research data than other modes of information collection in the sensitive research projects. Nevertheless, Web survey, in comparison to the other modes of information collection, needs more future research to find strategies to get respondents to participate in the research on Web, to motivate them to complete the Web questionnaire, and to understand more about the factors that affect the respondents ’ research participation on the Web