Using Dynamic Processing of Web Site Usage to Examine Consumer Behavior

Abstract: Integrating consumer behavior into E-commerce can benefit various segments of the E-commerce economy. This paper discusses various quality issues in E-commerce and also provides a method for building a Web-based E-commerce community. E-commerce represents a new way of conducting business transactions, including buying, selling, or exchanging products, services, and information. Usually we are through communication networks such as the Internet, intranet, and extranet. E-commerce consists of the following functions electronic delivery of information, products, services, payments, automation of business transactions and work flow, reduction in service costs with improvement in the quality of goods; increase in the speed of service delivery, and use of online services. E-commerce is rapidly reshaping the marketing domain and many of its traditional practices. An E-commerce system can be an ideal behavior to improve the execution of business transactions over various networks Web sites. These improvements may result in more effective performance, greater consumer satisfaction, and more rapid exchange. In order to achieve such consumer behavior goals, E-commerce should meet consumer satisfaction, assist corporate consumer behavior within decision making, achieve high-speed transactions, and charge low cost