Add to ORKGThis paper develops a theory of consumer boycotts. Consumers care both about the products they buy and about the images of the …rms pro-ducing those goods. To a¤ect a …rm’s ethical behavior, moral consumers may refuse to buy from an unethical …rm. Consumers who do not care about ethical behavior may join the boycott to (falsely) signal that they do care. In the choice between an ethical or unethical behavior, it is optimal to play a mixed strategy when the cost of it is not small or substantial. For low and high cost of ethical investment, a pure strategy is optimal. In particular, when the cost is low, the ethical behavior arises from prisoners’ dilemma. Key words: …rm’s ethical code, consumer morality, boycotts JEL classi…cation: M14, D43...
In July 2020, more than 1,000 companies that advertise on social media platforms withdrew their busi...
Marketing ethics and social responsibility are inherently controversial, and years of research conti...
Since the 1970s critical marketing scholars have called for systemic change to overcome the ethical ...
This paper develops a theory of consumer boycotts. Some consumers care not only about the products t...
Recent decades have seen an explosion in consumer activism: boycotts, buycotts, divestments, ethical...
Consumers care both about the products they buy and about the images of the …rms producing the goods...
The care for the environment has been a hot topic during the last fifteen years. Ecological and Fair...
Consumer ethics is an underdevel-oped specialism of business and marketing ethics, within which most...
There are many different ways to try to bring about an end to the harms involved in the production o...
Many consumers profess to want to avoid unethical offerings in the marketplace yet few act on this i...
Consumer purchase decision making is often influenced by their ethical concerns around fair trade pr...
Originally published in the journal Electronic Journal of Business Ethics and Organization Studies (...
Firms often discourage certain categories of individuals from buying their products, seemingly at od...
In this study, first, the discrepancy between consumers'ethical belief and ethical intention was rep...
In this article we argue that commercial boycotting is not an uncontested economic right. Rather, th...
In July 2020, more than 1,000 companies that advertise on social media platforms withdrew their busi...
Marketing ethics and social responsibility are inherently controversial, and years of research conti...
Since the 1970s critical marketing scholars have called for systemic change to overcome the ethical ...
This paper develops a theory of consumer boycotts. Some consumers care not only about the products t...
Recent decades have seen an explosion in consumer activism: boycotts, buycotts, divestments, ethical...
Consumers care both about the products they buy and about the images of the …rms producing the goods...
The care for the environment has been a hot topic during the last fifteen years. Ecological and Fair...
Consumer ethics is an underdevel-oped specialism of business and marketing ethics, within which most...
There are many different ways to try to bring about an end to the harms involved in the production o...
Many consumers profess to want to avoid unethical offerings in the marketplace yet few act on this i...
Consumer purchase decision making is often influenced by their ethical concerns around fair trade pr...
Originally published in the journal Electronic Journal of Business Ethics and Organization Studies (...
Firms often discourage certain categories of individuals from buying their products, seemingly at od...
In this study, first, the discrepancy between consumers'ethical belief and ethical intention was rep...
In this article we argue that commercial boycotting is not an uncontested economic right. Rather, th...
In July 2020, more than 1,000 companies that advertise on social media platforms withdrew their busi...
Marketing ethics and social responsibility are inherently controversial, and years of research conti...
Since the 1970s critical marketing scholars have called for systemic change to overcome the ethical ...