Exploratory Research Regarding the Evolution and Nowadays Condition of Romanian Eco-businesses

Abstract:- Survival in a continuously changing market depends on its development and not on diversification of the present supply. In this context, to be entrepreneurial is equivalent with having the capacity to create new products that will motivate consumers. The entrepreneur is defined as “somebody who starts his own business of small dimensions. ” It is a mistake to assume that the entrepreneurial system and innovation are natural and spontaneous phenomena. The good aspect is that the entrepreneurial system can be learnt. This means that the firm has to be receptive to innovation and perceive the change as an opportunity not as a threat. It is believed that the entrepreneurial system is very risky. The eco-businesses are poorly represented in Romania, in comparison with the average of EU. The increase of weight of eco-industries is among the development objectives in medium and long run. Romania has to implement a plan of 28 actions for promotion of eco-technologies and increase their competitiveness. There continue to exist obstacles in the manner of the expansion of eco- market such as the still low-scale production, a reduced range of products, higher prices (up to 150 % more) than for standard products, low level of consumer information and low promotion level. In spite of all these aspects it is a great potential in the medium and long term