Acxiom Corporation: Observing Virtual and Co-located Team Dynamics in Action

Virtual teams are individuals who work toward a common goal utilizing computer technology to communicate and achieve their goal. By definition, virtual teams do not hold face-to-face (F2F) meetings. Rather, their communication and interaction is conducted through electronic mail (e-mail) and the Internet. Normal teams (co-located) are workgroups that meet F2F and communicate orally. This allows members to witness interaction, develop a visual picture of who their group members are, and see their reactions. The on-site interviews and observations of virtual and co-located team members collected in this study provides data on team dynamics and interaction