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Abstract: The established literature and prevailing industry wisdom suggest that unlike other sports, minor league baseball attendance is not strongly tied to team performance. The results of this paper counter this claim by showing a strong relationship between a minor league team’s winning percentage and their attendance. The empirical analysis takes advantage of a unique data set with over 2,000 team-year observations encompassing all A, AA, and AAA teams between the years 1992 and 2006. Consistent with previous research on minor and major league baseball we find that at AA and AAA, team homeruns are positively related to team attendance. Finally, we examine the relationship between minor league teams and their Major League Baseball (MLB) affiliate. For the most part, minor league baseball teams serve to train young players for their MLB affiliate, but our results suggest MLB team characteristics impact their minor league affiliate’s attendance. We find a positive relationship between the price of attending an MLB game and their affiliated minor league team’s attendance, which suggests the two products are substitutes. * The authors would like to thank participants at the 2008 meetings of the Western Economic Association i