Safeguarding Cultural Heritage Sites: The Dynamics of Interpretation and the Contribution of Effective Design 1 Safeguarding Cultural Heritage Sites The Dynamics of Interpretation and the Contribution of Effective Design

Abstract. Most cultural heritage sites present their visitors with meaningful interpretation of place and objects on display. Visitors are engaged and a range of objectives fulfilled. For some sites interpretative provision is limited and not so successful, there are degrees of authenticity and guidance which do not provide visitors with a stimulating and enjoyable experience. The challenge is to find ways of engaging visitors not only to the value and significance of a site but also to raise awareness of its vulnerability. This paper will consider how we can effectively transfer the spirit of place to cultural heritage sites using the dynamics of effective interpretation and design (including the use of new technology). Using examples drawn from the UK, including the new Culloden Visitor Centre in Scotland, the discussion centres around the concept that effective interpretation safeguards cultural heritage sites and gives meaning to place, fully engages its visitors and provides a context for ownership, personal experiences and memories. It is widely recognised that the preservation and conservation of heritage assets is ‘not by itself sufficient to secure a future for the past ’ and ‘hearts and minds have to be won to the cause ’ (Tabraham 2006). Many establishments have focused on the need to educate visitors and to protect and preserve resources, but 21st century pressures demand an holistic approach with a whole range of interpretive initiatives developed with a special focus on the needs of visitors. Increasingly visitors ‘are n