Service Distribution of eBusiness Programs in the Asia- Pacific Region

Universities in the Asia Pacific (AP) region were moving to a fee-for-service mode of operation in the past decade. Universities offered new programs to attract students, and hence a model for such offering became essential. New Educational Service Product Offerings (NESPO) model, derived based on some new service product models, was developed for this purpose. In this paper, we examine how universities have made use of the service distribution concept- one of new service product concepts in the NESPO, for offering their eBusiness educational programs in the AP region for the period 2000-2003. The findings suggest that eBusiness degree program developers would benefit from taking a more market-focused view of their new offerings. 1