Mobile Phone Surveys: The Slovenian Case Study

In 2004, the number of mobile phone subscriptions in Slovenia reached the total number of inhabitants. Consequently, the fixed telephone coverage has started to decline; almost 10 % of households are now available only over the mobile phone. With this, Slovenia positions itself as a typical EU country and can serve as a case study for issues related to mobile phone interview surveys. The paper addresses the general context of mobile phone usage and the calculations of mobile phone coverage rates. It also discusses the non-coverage problems related to mobile and mobile-only households. It is shown, that even with a relatively small non-coverage the corresponding estimates can be considerably biased, as in the case of the unemployment rate in the Slovenian Labour Force Survey. There are severe methodological problems with mobile phone interview surveys. In particular, a pilot mobile phone survey confirmed th