Responsive Multi-Dimensional Model of Interactivity 1 Running head: RESPONSIVE MULTI-DIMENSIONAL MODEL OF INTERACTIVITY The Responsive Multi-Dimensional Model of Interactivity

Over the past 30 years, many scholars have examined dimensions of interactivity in an attempt to articulate a comprehensive definition. The Responsive Multi-Dimensional Model of Interactivity considers interactivity to be a perceptual outcome state resulting from the integration of three predictive dimensions-- user experience (including individual receiver characteristics and context), substantive technological features, and content. While considerable communication literature rightly recognizes the important influence of technology on user perception of interactivity, little attention has been paid to the unique manner in which content itself affects each receiver’s perception of interactivity. It does so in a manner independent of the particular technology or medium used to communicate these messages. This manuscript examines the nature of interactivity from the perspective of this new model, content's contribution to the communication process, and how interactivity influences communication outcomes