Consumer acceptance of genetically modified foods: A telephone survey. Paper presented at

This paper reports results from a pilot U.S. national telephone survey on genetically modied foods (vegetable oil, cornake cereal, and salmon). The survey featured contingent valuation in which respondents chose between the GM and non-GM alternatives. The binary and multinomial logit models yielded estimated willingness to pay to avoid the GM alternatives. Respondents are willing to pay 41.2%, 31.4%, 40.9%, and 52.5 % of the base prices to avoid GM vegetable oil, GM cornakes, GM-fed salmon, and GM salmon, respectively